Find Your Fit... Four Fits. One Fresh Western Every Fresh Western hat tells a story, the difference is in the fit. Whether you like a deeper crown, a classic mid-profile, or that easygoing everyday ball-cap,...

Ever wonder the story behind a song? Dive in as Parker shares the story of this chart-topping hit.

The Fresh Western Way: A Modern Cowboy Code

The story behind the brand. Where we started and where we're headed.