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The Roundup

Behind the Lyrics: What Kinda Man

Behind the Lyrics: What Kinda Man

Ever wonder the story behind a song? Dive in as Parker shares the story of this chart-topping hit.
The Fresh Western Way

The Fresh Western Way

The Fresh Western Way: A Modern Cowboy Code
Welcome To Fresh Western

Welcome To Fresh Western

The story behind the brand. Where we started and where we're headed. 
Fresh Western

Our Mission

To honor the timeless values of the West by crafting meaningful products that genuinely reflect quality, integrity, and a commitment to the Western way of life.

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